Food Safety Alliance (FSA) helps keep the meat, poultry, cannabis, and beverage industries clean and safe by providing consulting and top quality products and application systems to Federally-inspected meat plants, craft breweries, growers, and some of the largest food processing companies in North America. Their work is critical to the safety of the food supply chain, and brand trust and credibility is part of this important effort, in particular because of FSA’s culture of continuous innovation and product development. The organization needed to reimagine its brand to present an image to the world that is befitting of its rich history and deep expertise in the food safety industry, as well as the modern nature of the organization and its positive impact on the health and safety of Canadian consumers.