Reinvigorating a Respected Brand
Zavitz Insurance is a leading provider of insurance and group benefits to professionals and professional groups in Ontario and selected communities across Canada. The company has a rich history in Southwestern Ontario, and a reputation for quality, expertise, and a family-style approach to client service. Following a comprehensive market research, positioning and messaging exercise with Zavitz, to establish a clear understanding of Zavitz’s business development goals, defining brand characteristics and service culture, the next logical step was a comprehensive identity project that included a naming refresh, a visual rebrand, and a communications planning project.
Central to this process was clarifying the true voice of the Zavitz brand when communicating with clients, partners and prospective clients. The solution involved a reimagination of the Zavitz look and feel, as well as its brand voice, tone and style. The result was a modern, sophisticated brand system, use guide and rollout plan that stewarded a reinvigorated brand position to set the company apart in a crowded, competitive marketplace, and a new name to illustrate the full depth and breadth of the business - Zavitz Insurance + Wealth. A communications audit, including commonly used assets and the company’s annual communications cycle, was also conducted to define priorities for the 2020 fiscal year.
Services Delivered
- Market Research & Discovery
- Brand Positioning & Strategy
- Brand Development
- Strategic Communications Planning
- Copywriting
- Creative Development
- Art Direction
- Company Naming
Sector
Featured work samples
The sagecomm team did an amazing job working with us to understand our goals and objectives and provide guidance, ideas, creativity and execution around our brand including the language we use in our materials and our focus for future content. They went above and beyond on the project as a whole. We are so happy with our choice to work with them.
