Building a Boutique Real Estate Brand
With the launch of their new hotel real estate company, the Beechwood Real Estate Advisory team needed a sophisticated brand, website and materials that communicated their unique value to potential clients - and needed them quickly to capitalize on emerging market opportunities. Beechwood aimed to connect their experience and knowledge, as well as their trusted relationships, to target audiences, wrapped in the warmth, approachability and discretion that is at the heart of every client experience.
A rapid discovery process kicked off the collaboration process and led to brand positioning, key messages and copy development. All of this informed the creative process, leading to a modern brand that stands out and compels in a sophisticated and discerning market. With a compelling brand in place, a website was developed that connects visitors to the Beechwood brand promise (including unique approach and key services) with the aim to drive understanding and action. Finally, branded assets, including business cards, were delivered to support the rapid ramp-up of this exciting new endeavour.
Services Delivered
- Research & Discovery
- Positioning & Key Message Development
- Copywriting
- Brand Development
- Website Design & Development
- Asset Development
Sector
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